DESIGN WANTED “What (all) designers can learn from the custom bikes world”

Laura Traldi, Journalist, content curator and editor of (Mondadori) and DWProfessional (on, founder of, strategic communications consultant for brands, co-founder of content curation studio The Design Cut (with Paolo Casicci) has been following Romolo Stanco’s work for many years and has interviewed him several times and published in international magazines

Understanding users, defining parts on people’s moving bodies, using cutting edge technologies and materials: Romolo Stanco of TOOT Racing Engineering and T°Red Bikes unveils a niche branch of bike design

Romolo Stanco of T°Red is one of the top representatives of this world (he and his business partner Erica Marson are the authors of the motto we quoted above: one cyclist, one bike).

He was one of the first ones to use 3D printing on bikes. With his Bianca Laboratories (and the brand TOOT Racing Engineering) he experiments on design, engineering, additive manufacturing, custom handmade production and then feeds the outcomes to his T°Red brand that articulates the findings in reproducible and customizable bikes. 

He has been experimenting heavily on metals, questioning mainstream trends. He has developed a proprietary software to mold the design of the bike on the human body. 


LAURA TRALDI: Member of the Scientific Committee ADI Compasso d’Oro 2022-2024.
TEDx Speaker 2020 on Design for Change.
Design for the Circular Economy professor at the NABA, Milan.
Co-curator of This is Denmark, for the Danish Embassy in Italy, with Elena Cattaneo (exhibition design Matteo Ragni Studio, Fuorisalone 2023)
Curator of Design Collisions, an exhibition on the power of collective ideas (Cascina Cuccagna, Fuorisalone 2019, Milan)

She worked at the editorial office of D la Repubblica for 9 years writing about design, technology, cities, social and cultural issues. Prior to that, as a freelancer, she wrote for several international titles including INTERNI, Domus, Azure, FORM and was European Editor of Australian design magazine Curve for 8 years.